❓ Frequently Asked Questions (FAQs)

Often, there’s confusion about what exactly counts as digital marketing, and we get why! It’s a vast field but simply put, digital marketing can include any marketing which happens in the online realm and/or which involves a phone, laptop, tablet, or another device, which can connect to the internet.

A social media post, a paid ad on Google, SEO efforts, a blog post, an email, or an app are all small examples of the overall world of digital marketing.

Digital and online channels have been part of our lives for decades now, but usage of mobile phones, the internet, and other technologies has increased rapidly since the COVID-19 pandemic. The reality is that the digital environment isn’t going away anytime soon.

The way people consume information and content has changed with the times, and businesses need a strong online presence in order to find, attract, and keep customers. After all, those customers practically live online these days!

Plus, digital marketing has the added benefit of being measurable and agile; you can quickly adjust campaigns based on rich data, which is a marketer’s dream.

That depends on who you are, really! Often, business owners, marketers, or entrepreneurs can do certain parts of digital marketing, but not all of it. An agency can be helpful in terms of devising a coherent strategy, allowing you to make use of experts to get better results, and figuring out where to best spend your money. But you don’thaveto outsource all (or any) of it, especially if you’re willing to learn and already have a knack for, say, writing social media captions or interpreting analytics data.

Much like any other marketing, costs can vary dramatically from business to business. However, unlike traditional marketing, there are some ways to leverage digital marketing for free. SEO, for instance, is largely free and requires only your time and effort. Starting and posting to a social media page is free or very low-cost too.

That said, you will likely need to spend money on paid advertising such as PPC and display. You may also need to spend on things such as a great CRM or email automation software, or on content production for relevant channels. Depending on your skills, you’ll likely also need to pay someone to implement and manage various strategies which will help you to succeed in the online space.

Digital marketing platforms are other websites or software used to execute digital strategies. Facebook, TwitterandLinkedIn are all digital platforms which provide marketers with the tools to share theirmessagingwitha desiredaudience.

A digital marketing strategy is a plan of attack for your digital efforts. We start our strategies with goals and KPIs, then we decide which tactics will lead us to success.